“To Serve America, You Must Service Your Car!”

An attractive piece of original World War II home-front advertising and Northwest Indiana automotive history!

During WWII, Herschbach Motor Corporation of Hammond, Indiana, a longtime Ford automobile dealership, distributed patriotic advertising to its local community encouraging motorists to maintain their vehicles while supporting the war effort through the purchase of U.S. War Bonds.

With new civilian automobile production suspended during the war, keeping existing cars running was an important part of everyday American life. Herschbach used this message to promote its automobile service business while encouraging Americans to support their country.

The brochure features a colorful patriotic design and the memorable wartime slogan:

“To Serve America, You Must Service Your Car!”

ITEM DETAILS

• Company: Herschbach Motor Corporation
• Location: Hammond, Indiana
• Era: World War II (1941–1945 U.S. involvement)
• Subject: Automobile Service & Buy War Bonds Promotion
• Type: Patriotic Advertising / Promotional Brochure
• Theme: WWII Home Front, Automotive & Local Business History
• Original/Reproduction: Original Vintage Advertising

CONDITION

Great vintage condition, with an attractive period color scheme.

Please review all high-resolution photos carefully. They are an important part of the description and show the exact item you will receive.

COLLECTOR INTEREST

An appealing piece for collectors of WWII home-front memorabilia, War Bonds advertising, vintage Ford dealerships, American automotive history, Hammond and Northwest Indiana memorabilia, and original advertising ephemera.

A surviving example of how a hometown business combined patriotism with everyday automobile service during World War II.